Regulatory and Legislative Policies

As Juul Labs strives to earn trust in the markets in which we operate, we are committed to advancing the long-term potential of tobacco harm-reduction for adult smokers while combating underage use.

Juul Labs was founded and is based in the United States, and its affiliates operate in countries across the globe, in order to pursue our mission of transitioning the world’s billion adult smokers away from combustible cigarettes, eliminating their use, and combating underage usage of our products. To accomplish that mission, we are committed to working with governments, regulators, and other stakeholders in all our markets to create a responsibly regulated and adequately safeguarded vapour category.