This is a company with a mission.

There are one billion adult smokers in the world. And Juul Labs’ technology can help them transition away from combustible cigarettes, eliminate their use and combat underage usage of our products.

Every employee – from our commercial team to our facilities crew – must be singularly focused and remain dedicated to delivering on that mission, because adult smokers deserve alternatives.

None of this is easy, but it’s who we are and why we exist.

  • Our Mission

    To transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products.

  • Our Promise

    At Juul Labs, we promise The Space To Pursue. You have the agency, the capacity, the full and equitable opportunity to go after whatever brought you here and build a career of a lifetime.

  • Our People

    We are a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals, deeply committed to our mission.


Our values are our way of being – they represent who we are and guide the decisions we make.

As we seek to build a sustainable enterprise, our values are actionable and inform how we support each other in service of our mission.

  • Purpose

  • Unity

  • Responsibility

  • Quality

  • Courage

Open Positions

Juul Labs exists to help end the era of combustible cigarettes. We are led in this mission by an award-winning team of relentlessly curious and innovative product designers, engineers, business and consumer service teams.

We are passionate about providing alternatives to combustible cigarettes for adult smokers, while combating underage use. If you share this vision, we’re looking for a diverse group of high achievers to join our team.

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