Company News

August 20, 2020

Juul Labs, the UK’s best-selling vape brand1, has added a new tobacco flavour to its JUULpods range in order to offer adult smokers a wider range of alternatives to combustible cigarettes.

Rich Tobacco JUULpods deliver the rich flavour of Virginia tobacco with earthy notes and a smooth finish and has been available in 18mg/ml nicotine strength from JUUL.co.uk and selected retail partners from the beginning of August. This is the latest addition to Juul Labs’ UK portfolio of flavours, which includes Glacier Mint, Menthol, Mango Nectar, Golden Tobacco and Alpine Berry.

The new flavour is the first launched in newly updated JUULpods branding, featuring redesigned packaging and graphics, which will be rolled out across the JUULpods range over the coming months.

Dan Thomson, Managing Director, Juul Labs UK said: “Juul Labs’ focus is to provide adult smokers with an alternative to combustible cigarettes, and combating underage use of our products. Smoking related diseases are responsible for almost 96,000 deaths in the UK annually2 and smokers should first and foremost try and give up combustible cigarettes entirely – those who have not successfully quit should completely switch to potentially less harmful alternative nicotine products.”

In the UK, Virginia tobacco blends account for over 90% of factory-made cigarettes sold.3 Although annual UK smoking prevalence rates continue to decline, dropping from 14.7% to 14.1% of the adult population, Thomson noted there are still 6.9 million smokers2 nationally and said the introduction of further alternatives may offer adult smokers more options to transition away from combustible cigarettes.

Thomson continued: “We welcome the continued decline of UK smoking rates. Juul Labs and the vaping category exist to help end the era of combustible cigarettes. As smoking remains the leading cause of preventable death around the world4 – and responsible for one death every six minutes in the UK2 – this goal is critical, and vaping products can play a pivotal role in achieving it.“

Juul Labs remains committed to working cooperatively with regulators, public health officials, and other stakeholders to appropriately introduce new products that meet the needs and preferences of a broad range of adult smokers, while limiting appeal to underage individuals.

Rich Tobacco JUULpods are now available across all retail channels and the JUUL.co.uk website with a 4 pack on sale at a RRP of £10.99 with monthly subscribers to JUUL.co.uk receiving a 15% discount on all JUULpods and free shipping.


  1. IRI Value sales in tracked channels 8 weeks to 31st May 2020
  2. ONS Adult Smoking Habits 2020
  3. IRi Virginia Blends Volume Share of Total Cigarettes – MAT to 24th May 2020
  4. WHO Tobacco Key Facts May 2020