Labelling and Packaging

Juul Labs is committed to limiting underage appeal through labelling and marketing restrictions that span content, style, location, and medium. As such, we have restrictions on media targeting and marketing mediums to ensure commercial communications are appropriately directed toward our target audience of adult smokers and vapers.

Juul Labs prohibits the use of labelling that depict or resemble popular children’s characters, cartoons, illustrations, kid-friendly foods, drinks or other products that are often marketed to and/or appeal to minors. We support industry-wide standards to do the same.