JUUL products – and all tobacco and nicotine products – are for adult consumers only. Keys to restricting underage access to these products are to ensure effective age-verification and address social sourcing.
In the U.S., particularly in light of unacceptable underage use rates and the prevalence of social sourcing, Juul Labs supported and advocated for raising the legal age of purchase for tobacco products, including vapor, to 21. For over two years, the company urged lawmakers at the local, state, and federal levels to enact this policy. In 2018, the company established 21+ as the minimum age of purchase for our own ecommerce platform, even for consumers living in states with a lower age limit. Starting in 2019, an increasing number of states raised the legal age of purchase to 21; and in December 2019 Congress voted to make Tobacco 21 the law of the land.
Juul Labs utilizes advanced systems and multi-step technologies on our ecommerce platform to ensure consumers are 21 years of age or older and to limit the amount of product that can be purchased.
To combat underage use of JUUL products, we are working with retailers across the U.S. to implement Juul Labs’ Retail Access Control Standards (RACS) program. RACS has been developed as a standards-based program for retailers, software vendors, and other industry stakeholders to adopt within preexisting point-of-sale (POS) system technology or acquire through new POS-system technology.
RACS is based on a POS solution that automates the transaction from beginning to end, ensuring that the retailer validates the age of the purchaser and restricts the amount of product that can be purchased.
A RACS-compliant POS system:
If an ID is not scanned to verify age and validity, the system will not allow the transaction to be completed. If the purchaser’s ID reflects an age younger than 21 or is expired, the system will not allow the transaction to be completed. And if the purchase exceeds the product-quantity limits, the system will not allow the transaction to be completed.